There is a lot to talk through when it comes to online event planning but here is an introduction to what you need to think about when it comes to planning virtual events. A virtual or online event is any kind of event you host…online. This includes webinars, demos, masterclasses, Q+As, panels, and interviews with celebrities or industry leaders as well as for training. On a bigger scale, it can include virtual trade shows, conferences, and company-wide gatherings.
Before you plan anything, answer the following questions:
Understanding who your attendees are, what they’re struggling with, and what they want will create a strong foundation for a successful virtual event.
Virtual events shouldn’t be siloed away from the rest of your events. They need to be integrated into your meetings and event programs, and you can combine them with your in-person events for hybrid event planning.
Many of your attendees may attend your event on their phones, so it’s important to optimize for mobile experience when creating your materials.
If you’re using slides, keep the text on each slide to a minimum, and increase the font size so it’s readable from a pocket-sized screen. Select a platform that supports mobile devices with their interactive features, so attendees can chime in no matter where they are.
A virtual event is built around content, attendee engagement, and data.
While virtual events don’t require Food & Beverage, they are made of many of the same elements as any other kind of event. Video production quality and connectivity will be important, as well as the site that houses the agenda and content. According to Forbes, a virtual event should contain a mix of live and pre-recorded content. Here are the elements that make up a virtual event:
Here are some events we have found online and/or participated in that were innovative and relevant. We are sharing these so you can also learn what tips and tricks from the those who are doing it best